For many years trade, be it the textile, food, or beverages trade, has been confronted with the consequences of a very strong competition. Everyone wants to acquire or defend a large market share on the dynamic total market.
The wishes of consumers and their habits are becoming more demanding and in ever shorter intervals. Trade has to react quickly and this requires flexible company structures and an ability to innovate. As a result of the shorter product life cycle, the challenges and demands facing you as an entrepreneurs grow in order to assert and maintain your position on the market on a long-term basis in the face of decreasing market margins, threatening market erosion and increasing regulatory demands.
Furthermore information technology, communication via multimedia, will become more important. Here it is also necessary to remain up-to-date in terms of technology and to approach customers by means of modern channels of communication.